A Profile of Moncler

The Moncler clothing label has a rich history having first been created in 1952 near Grenoble in France. The founder of the brand was a Frenchman named Rene Ramillon, and the name came from an abbreviation of the mountain village named Monastier de Clermont which is close to Grenoble. jeans shop

The company started out producing down jackets, initially using the lining from sleeping bags, and were designed to keep workers and those undertaking expeditions in the Alps. By 1968 they had made several technological advances in the product and its linings and by 1968, Moncler had been chosen to be the official manufacturer and supplier to the French winter Olympics team. By 1972 and the next winter Olympics the French skiing team loved the product but demanded a more lightweight product that would give them more flexibility when practising, and thus more lightweight jackets were created that are still available today. jeans leggings

Throughout the 1980’s Moncler started to get a fashion following with people wearing their jackets away from the slopes and in urban areas which helped boost the brands profile, popularity and profits. The next big change came for the label in 2003 when it was bought by Italian entrepreneur and fashion enthusiast Remo Ruffini. Riffini placed a much larger emphasis on the styling of the products to make Moncler one of the leading fashion labels, and in 2006 they launched their first fashion collection for women which has proved to be a huge success.